Purple Block LogoPurple Block

Privacy Policy

Last Updated: 1st October, 2024

Introduction

PURPLE BLOCK CONSULTING LLP ("Purple Block", "we", "us" or "our") is committed to protecting your privacy. This Privacy Policy describes how we currently collect, use, and share personal information when you use the Purple Block website and any services (collectively, the "Services"). At present, Purple Block does not collect any personal data from users of our website. However, as we expand our offerings to include software-as-a-service (SaaS) products, APIs, plugins, and consulting services, we anticipate that we may begin collecting personal and technical information. This Policy outlines both our current practices and our forward-looking approach to privacy as our Services evolve. By using our Services, you acknowledge that you have read and understood this Privacy Policy.

We will update this Privacy Policy when our data collection practices change, and we encourage you to review it periodically for any updates. If we make material changes, we will provide a prominent notice (e.g., on our website or via email notification).

Information We May Collect

While we do not presently gather personal information, future versions of our Services may collect various types of data to function effectively. The types of information we may collect include:

  • •Personal Identifiers: Information such as your name, email address, phone number, mailing address, job title, or organization, particularly when you create an account, subscribe to a newsletter, or contact us for support.
  • •Account Credentials: If our Services introduce user accounts, we may collect login credentials (like username and password) and any profile information you provide.
  • •Technical and Usage Data: When you interact with our website or applications, we may automatically collect data about your device and usage. This can include your IP address, browser type, device type, operating system, referring URLs, pages viewed, actions taken on the site, and dates/times of access. We may also log technical information like error reports and performance data to help diagnose issues.
  • •Cookies and Similar Technologies: We may use cookies, web beacons, or similar tracking technologies to enhance your experience. For example, cookies can enable features like maintaining session login or remembering preferences. Currently, our website does not use any tracking cookies; only minimal session cookies might be used for technical functionality (and these are not used to identify you).
  • •Communications: If you communicate with us (for example, via email, contact form, or chat), we will collect the information you choose to give us in those exchanges (such as your name, email and the content of your message).
  • •User Content: If our SaaS products or APIs allow you to upload or input data, we will collect and process that information as needed to provide the service. You will retain ownership of your content; we will only use it for the purposes you provided it for.
  • •Payment Information: If in the future Purple Block offers paid services or subscriptions, we may collect billing information through a secure third-party payment processor. We will not store full payment card details on our own servers.

How We Use Your Information

Any personal or technical information we collect will be used for the following potential purposes:

  • •Providing and Improving Services: To operate our Services and provide the features you request, such as creating user accounts, authenticating logins, delivering SaaS functionalities, or responding to your inquiries.
  • •Communication: To communicate with you about your account, transactions, or any requests you make. We may send service-related announcements, respond to customer support inquiries, or, if you have opted in, send promotional emails.
  • •Analytics and User Experience: To analyze usage of our website and Services, in order to understand user behavior and preferences. This helps us optimize performance, fix bugs, and inform our product development.
  • •Personalization: To personalize your experience with our Services. In the future, this could include remembering your preferences or settings, or suggesting content or features based on your usage.
  • •Legal and Security: To enforce our Terms of Use, prevent fraud, debug and identify errors, and protect the security of our Services, our users, and others.
  • •Other Purposes with Consent: If we intend to use your information for a purpose that is not compatible with the purposes above, we will explain it to you at the time of collection and obtain your consent if required.

We will only use your personal information as described in this Policy or as disclosed to you for specific purposes. We do not use personal data for fully automated decision-making or profiling that has legal or similarly significant effects on you, without human review.

Legal Bases for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA), United Kingdom, or other regions with similar data protection laws, we will ensure that we have a valid legal basis to process your personal data. Under the EU General Data Protection Regulation (GDPR), the main legal bases for processing personal data include:

  • •Consent: We may request your consent for specific purposes, for example, if we want to send you marketing emails or use certain cookies. Where we rely on consent, you have the right to withdraw it at any time.
  • •Contractual Necessity: We will process personal data as needed to fulfill our contract with you or to take steps at your request before entering into a contract.
  • •Legal Obligation: If we have a legal obligation to retain or disclose your data, we will do so. For example, retaining transaction records for tax or accounting purposes.
  • •Legitimate Interests: We may process data as necessary for our legitimate interests (or those of a third party), provided that those interests are not overridden by your data protection rights.
  • •Other Bases: In rare cases, we might need to process data to protect someone's vital interests or to perform a task in the public interest, although these bases are unlikely to apply to Purple Block's typical activities.

Cookies and Tracking Technologies

Cookies are small text files stored on your device to collect standard internet log information and visitor behavior information. As of now, Purple Block's website uses no cookies beyond possibly essential session cookies that enable site functionality (and these do not identify you personally). We do not currently use any analytics cookies, advertising cookies, or social media tracking pixels on our site.

In the future, as we introduce new features or services, we may utilize cookies and similar technologies for various purposes:

  • •Essential Cookies: To remember your login session or preferences so that the site works properly for you.
  • •Analytics Cookies: To collect information about how visitors use our site (e.g., which pages are popular) so we can improve the Service.
  • •Functional Cookies: To enable more advanced features (for example, keeping you logged in, or storing user interface settings).
  • •Advertising Cookies: If we ever display third-party ads or use retargeting, which is not in our current plans.

If and when non-essential cookies are employed, we will comply with consent requirements under laws like GDPR and the ePrivacy Directive. You will be given a clear notice and the option to accept or reject such cookies.

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Data Sharing and Disclosure

We value your privacy and handle your personal information with care. We do not sell your personal data to third parties. We also do not share your data with third parties for their own direct marketing purposes unless you give us permission. However, we may share information in the following scenarios when our services expand to involve personal data:

  • •Service Providers: We may share data with third-party vendors and service providers who perform functions on our behalf and under our instructions.
  • •Business Partners and Integrations: If Purple Block integrates with third-party services or offers partnerships, we may share information with those partners only as necessary for the integration and only with your knowledge or consent.
  • •Legal Compliance and Protection: We may disclose your information if required to do so by law or to comply with applicable laws, regulations, legal process, or enforceable governmental request.
  • •With Your Consent: In situations where we want to share information for purposes not covered above, we will request your consent.

Data Security

We take data security seriously at Purple Block. We implement a variety of administrative, technical, and physical security measures to safeguard personal information from unauthorized access, alteration, disclosure, or destruction. These measures may include encryption of data in transit (e.g., TLS for our website) and at rest, firewalls and intrusion detection systems, access controls to limit who on our team can access personal data, and regular security audits or assessments.

While we strive to protect your information, please note that no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your data. However, we continuously monitor and improve our security practices to mitigate risks.

Your Privacy Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding the personal data we hold about you. We are committed to honoring your rights and have processes in place for you to exercise them.

Rights Under the GDPR:

  • Right to be Informed
  • Right of Access
  • Right to Rectification
  • Right to Erasure ("Right to be Forgotten")
  • Right to Restrict Processing
  • Right to Data Portability
  • Right to Object
  • Rights Related to Automated Decision-Making

Rights Under the CCPA (for California Residents):

  • Right to Know
  • Right to Delete
  • Right to Correct
  • Right to Opt-Out of Sale or Sharing
  • Right to Limit Use of Sensitive Personal Information
  • Right of Non-Discrimination

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: info@purpleblock.ai

Postal Address: Unit No. TF - 04, 3rd Floor, 38/17, #1678, SMART AVENUE, Nehru Road, Kammanahalli, HRBR Layout, Bangalore, 560043

We will do our best to address your inquiry promptly and thoroughly.